How are Colleges and Universities Using Twitter?
We recently conducted a study on how the top 100 colleges in the US are using Twitter:
As Twitter use has exploded, it has become an increasingly important communications tool for organizations of all kinds. To understand the effect it has had on educational institutions, UniversitiesAndColleges.org has conducted a study on the Twitter usage of the top 100 colleges and universities in the United States.
October 13th, 2009 at 10:07 am
Have you done a similar study of the USNews national liberal arts colleges?
October 13th, 2009 at 12:45 pm
No we have not conducted such a study yet, this was our first one. That’s definitely a great idea though, as some people have remarked that most smaller schools were excluded.
October 21st, 2009 at 10:17 am
This article was not researched well. The Penn State Athletic Department alone has almost 50 official twitter accounts, 24 of which are advertised on their website: http://www.gopsusports.com/ot/twitter.html. Beyond the Athletic Department, there is at least 25 official Penn State twitter accounts that I know of, and probably quite a bit more that I don’t know of. If Penn State wasn’t researched correctly, my assumption is that ALL the schools that are listed were not appropriately researched, making this article essentially grossly inaccurate and therefore irrelevant.
October 21st, 2009 at 10:35 am
If you had taken the time to read the section on our methodology, you would know the sports teams were intentionally EXCLUDED. As for the 25 other accounts you claim to exist, a quick search for OFFICIAL PSU accounts revealed a number much closer to what is stated in our report.
You should take the time to understand what you are criticizing before making irrelevant and baseless comments.
October 22nd, 2009 at 8:23 am
I’ve just gotten used to USNews’ amateur statistical methods. The official accounts do nothing to tell about actual usage by faculty, students, or staff and in fact only show less than a handful of usage at major big ten schools. I would think that result of such a small data set would indicate issues with your methods and the results. How can you exclude such everyday life at a university and hope for the results to be accurate. I can understand it being a lot of work to pull that type of data, but this is USNews, I expected more and in fact there has been such high adoption at these schools for use in everyday teaching.
January 3rd, 2010 at 9:32 am
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Kevin